For the FIFA 2026 World Cup Activation Playbook, I served as Project Manager while also contributing directly to the creative development of the project. I helped generate innovative concepts and leveraged AI tools to produce a large portion of the visuals for the final deliverable, ensuring the playbook was both strategically sound and visually compelling. Balancing management and hands-on creative work, I guided the team from ideation through execution to deliver a high-impact, forward-looking activation strategy.