Múkaro LLC was a creative studio that provided immersive media services to Puerto Rican businesses, including restaurants, food trucks, retail, tours, and museums. Under Alex Herrero’s leadership as founder and CEO, the company was accepted into several prestigious incubators and accelerators, such as Pre18, EnterPrize, Bravo Family Foundation REP, I-Corps, and PRTECH. Múkaro was selected as the media partner for the remodeling of the Museo del Niño (Imaginación) in Old San Juan, where Alex served as Creative Director and Screenwriter, leading the creative vision and narrative development. The company also received the I-Corps Customer Discovery Travel Award, enabling the team to attend ADWEEK in New York City with all expenses covered. Additionally, Alex was selected as a national finalist for the Global Student Entrepreneur Award, highlighting Múkaro’s innovation and impact in the immersive media space.